Stephen Curry’s jersey bestseller for second year in a row

Beats out LeBron James, Kevin Durant has released its annual list of the best-selling jerseys in the country, and Stephen Curry, the Golden State Warriors’ star three-point shooter and 2015-16 NBA MVP, has topped the ranking for the second year in a row. LeBron James of the Cleveland Cavaliers came up in second place, while Kevin Durant, Curry’s current teammate on the Warriors, finished in third place. The top five was rounded out by Russell Westbrook of the Oklahoma City Thunder and Kyrie Irving, James’ teammate on the Cavaliers.

As for team merchandise as a total, the Warriors and the Cavaliers were the best sellers by far. The Chicago Bulls, the Los Angeles Lakers and the New York Knicks occupied the other slots in the top five, showing that media market still means a lot when it comes to jersey sales; the Bulls, Lakers and Knicks have all finished with disappointing records this season. That ranking was boosted by the appearance of several of their players on the list. New York Knick Kristaps Porzingis rightfully appears as the number seven jersey on the list, while Porzingis’ teammate Derrick Rose, plagued by injuries and declined performance, is still hanging on to the 12th spot on the list. The Bulls are represented by star Jimmy Butler (8th place) and former superstar Dwyane Wade (11th place). No Los Angeles Laker made the top 15.

Interestingly, none of the primary MVP candidates this season are in the top three. Westbrook is the frontrunner in the race, and is only the fourth-best selling jersey. Kawhi Leonard of the San Antonio Spurs has an outside shot at the award, and finished as the sixth-best seller. James Harden of the Houston Rockets is considered Westbrook’s main opponent, and yet he is only the 10th-best seller among NBA jerseys. In a similar vein, several of the top contenders in the league for the playoffs are not represented in the top 10. This includes the Houston Rockets, who currently occupy the third seed in the Western Conference, and the Washington Wizards, who are currently the fourth seed in the Eastern Conference.

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