The Shia LaBeouf film Man Down will has earned a grand total of $26 (or 21 pounds in local currency) during its theatrical run in the United Kingdom thus far. The film initially appeared in news reports after selling only one ticket on its opening day in the U.K. However, on Tuesday, several more tickets were sold to the film to raise its income in the country to $26. The film was only being shown in one theater, the Reel Cinema in Burnley, England.
The film stars Shia LaBeouf, but other acclaimed actors, including Gary Oldman, Kate Mara and Jai Courtney, participated in this project. LaBeouf plays an American soldier returning from a tour of duty in Afghanistan who struggles with post-traumatic stress disorder. The film received a limited theatrical release in the United States in December and earned $454,490 in that run.
While the number is staggering, the film will probably earn slightly more money later in April, when SSVC Forces Cinemas begin to screen the movie. SSVC caters to British military personnel, and will screen the film over Easter weekend at British military bases in the country and overseas.
The initial one-theater release has been speculated to have occurred to satisfy a contract clause that would allow the film to be released on video on-demand services and DVD in the country later on. Furthermore, Signature, the distribution company in charge of Man Down, has been known to chase headlines like this in the past. In July of last year, Signature released the Emma Watson vehicle The Colony to very few theaters to a grand total of $844 earned in the United Kingdom.
Another potential reason for the limited release may be the vicious response it has received from British movie critics. The Daily Telegraph called the film a “bomb site” in a one-star review, while The Guardian called it “irredeemable” in a two-star review. The few positive comments concerning the movie have to do with LaBeouf’s commitment to the military role.