The story of a kind furnace company in the Midwest is going viral, as it warms the hearts of millions on social media across the country. In Willmar, Minnesota, a small town in the rural center of the state, a couple was awaiting the birth of their son. However, Jesse and Maria Hulscher received some worrying news on February 23, the day after Adler was born. They were informed that the furnace at home had stopped working. Unfortunately, a snowstorm was approaching the area, so the parents were concerned for the health of their newborn if they were to bring him to a freezing home.
Jesse Hulscher called Magnuson Sheet Metal informing them of the malfunction in the furnace’s fan and their precarious situation. Magnuson co-owner Craig Aurand showed understanding and told them to take it easy, as well as guaranteeing a quick response. Indeed, Magnuson fixed the issue within an hour of the call.
The real reason this story is going viral is due to what happened when the bill came in. Jesse opened the receipt and was surprised to see that the invoice simply said, “No charge, take care of the new baby.” Maria explains how the couple felt: “I was like, what? No. This can’t be real. And he’s like, ‘I know, I can’t believe it either.’” Aurand has a policy to forgive smaller invoices for local families in need on a case-by-case basis, and he says this was what impulsed him to send this kindness. Aurand said, “We didn’t do it for the PR, we just did it to be good people. That’s it.”
Fortunately for the Hulscher family, the forecasted snowstorm never occurred. However, the furnace did help them to stay warm during a cold weekend where the temperature dropped to a low of 15 degrees Fahrenheit. Magnuson Sheet Metal is usually open Monday to Friday, but does offer 24/7 emergency services to Willmar residents.